The Science of Good Habits and How to Form Them


Handling Cold Calls

A lot of people complain about getting cold calls at work, but I have devised a simple system that is working well to handle them.  I informed my office manager to only pass cold calls through to me on Fridays after 3pm.  This is usually a good time for me to listen to sales people, otherwise these calls can be very disruptive earlier in the week.  And if the sales person is serious and really does have a need to connect with me, they will make the time to call me between 3pm and 5pm on a Friday. 

Some people argue that I should never take cold calls, because I should determine when I am ready to speak to a sales person, after doing research on the web.  The problem with this theory is that I, and others like me, sometimes do not know what we don’t know.  If a marketing consulting company has implemented a successful invisible tactic for a similar company to mine, i probably want to know about it.  I might not have the budget for, or agree with implementing the tactic, but I would probably want to consider it, and listen to such a sales call.